What is the advantage of incoporation of Unique Molecular Identifiers (UMI)?

What is the advantage of incoporation of Unique Molecular Identifiers (UMI)?

Iincorporated Unique Molecular Identifiers (UMI) eliminating PCR and sequencing errors, reduce the number of duplicates and ensure a greater confidence in transcript identification, allowing to determine rare transcripts and transcript isoforms

Stranded RNA-seq for mammalian samples

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